Seolarae crafts premium herbal throat candies from Sobaeksan-grown red balloon flower and red ginger — every recipe formulated by a licensed Korean herbal pharmacist. Now inviting overseas buyers and distributors.
USA
JAPAN
CHINASince the Goryeo dynasty, the Sobaeksan region of Yeongju has exported Punggi ginseng across the world. Just as ginseng once carried the name of KOREA abroad, Seolarae carries Sobaeksan's balloon flower and ginger — proving the boundless potential of Korea's local, traditional roots.
The sandy soil of Sobaeksan yields roots that are thick, dense, and rich in active compounds — the ideal raw material for a premium herbal candy. Every batch is single-origin from this one region.
Every root in Seolarae is grown in the sandy highland soil of Sobaeksan, Yeongju — harvested, steamed and dried the traditional way.
Seolarae is a Korean herbal (Hanbang) food brand created by a clinical herbal pharmacist trained at Kyung Hee University. We pair the ancestral wisdom of traditional recipes with modern food science — a pharmacist oversees every step, from selecting herbs to final packaging.
Our signature Gujeung-gupo process steams and dries the roots nine times, softening bitterness and drawing out the good.
Vegan, with no artificial sweeteners, preservatives, or colorants — sweetened gently with slow-boiled rice syrup.
Every recipe is composed by a licensed Korean herbal pharmacist, so anyone can enjoy it with confidence.
Pharmacist-led R&D and formulation
Time-honored Korean herbal craft
A treasured Korean wellness giftA centuries-old Korean method that transforms a tough, bitter root into something anyone can enjoy — while concentrating its beneficial compounds.
Three-year aged balloon flower and ginger, hand-selected from the sandy soil of Sobaeksan, Yeongju.
Repeated nine times to reduce bitterness and concentrate active compounds — raising ginger's shogaol up to 26x.
Composed to a pharmacist's recipe with licorice, radish, propolis, and slow-boiled rice syrup — no additives.
Produced and single-wrapped in a HACCP-certified facility to keep every piece fresh and travel-ready.
Individually wrapped, shelf-stable, and beautifully packaged for retail — with private-label and OEM options available.
A premium throat candy made from Sobaeksan 3-year aged red balloon flower (doraji), nine-times steamed and dried. Sold 4 million pieces within four months of launch.
Ginger steamed and dried into red ginger — up to 26x more shogaol — softened with bright lemon and jujube. Warming without the harsh bite of raw ginger.
A concentrated red balloon flower extract in a single-serve stick pouch — the same Sobaeksan roots, ready to enjoy anywhere, anytime.
| Product | Net weight | Format | Key actives | Shelf life |
|---|---|---|---|---|
| Red Balloon Flower Candy | 152 g | Tube · 9 sachets | Balloon flower, propolis | 24 months |
| Red Ginger & Lemon Candy | 152 g / 300 g | Tube · stick pouch | Red ginger (shogaol), lemon | 24 months |
| Red Balloon Flower Stick | 15 g × 20 | Single-serve pouch | Balloon flower extract | 24 months |
Beyond our signature candies, a full line of Korean herbal foods — teas, jeonggwa confections, and premium gift sets.
That belief is wrapped into every Seolarae gift, from our signature bojagi wrapping to the recipe inside.
Become a Buyer →The #1 herbal candy brand in Korea, already stocked in major department stores and duty-free — now equipped with the certifications global buyers need.
Facility registration, English labeling, and FSVP all complete — the essentials for U.S. import.
Filed via the Madrid System plus a U.S. word mark, protecting the brand across target markets.
Manufactured in a HACCP-certified facility with full control from raw material to shipment.
No artificial sweeteners, preservatives, or colorants — a clean label buyers can trust.
Live on Amazon FBA with proven sell-through and influencer-driven demand.
Minister's Award winner and record-breaking crowdfunding — quality validated by market and press.
A proven B2C track record at home, now the foundation for B2B expansion abroad.
Stocked in Hyundai, Lotte and Shinsegae department stores and Incheon Airport duty-free — and now on Amazon US & Canada.
From a record-breaking live home-shopping debut to national press and No.1 crowdfunding, Seolarae is a brand Korean consumers already know and trust.
On the Choi Yura Show live home-shopping broadcast — restocked as the season's most-wanted item.
₩1.6B raised across three rounds — the top-funded herbal brand on Korea's largest crowdfunding platform.
Featured in the Dong-A Ilbo, selected as a LICON company, and winner of the Minister's Award.
Beyond Korea, Seolarae is featured by overseas influencers and shared among families — from thoughtful gifts for expecting mothers to everyday wellness moments that travel.
As Korean food and wellness go global, demand for natural, functional candy is rising fast — and herbal roots like balloon flower and ginger are at the center of it.
United States
Canada
Japan
Europe
China
A premium, pharmacist-formulated product against a market of mass-produced candy.
| Criteria | Seolarae | Typical competitor |
|---|---|---|
| Core ingredient | Nine-times steamed & dried red root | Standard extract or flavoring |
| Formulation | By a licensed herbal pharmacist | Mass-market recipe |
| Additives | None — no sweeteners, preservatives, colorants | Often contains additives |
| Certification | FDA reg · HACCP · FSVP · Vegan | Varies |
| Origin | Single-origin Sobaeksan, Yeongju | Unspecified / blended |
Flexible MOQs, private-label options, and full export documentation. The details below are a starting point — everything is negotiable to fit your market.
| Item | Details |
|---|---|
| Minimum order (MOQ) | Negotiable — flexible for first orders and samples |
| Packaging | Retail tube (152g), stick pouch, private-label & OEM |
| Lead time | Approx. 4–6 weeks after purchase order |
| Certifications | HACCP, FDA facility registration, FSVP, Vegan |
| Shelf life | 24 months from manufacture |
| Incoterms | EXW / FOB Busan / CIF — negotiable |
| Payment terms | T/T, L/C — negotiable |
| Samples | Available on request |
Building on a verified home market and first export wins, Seolarae is scaling from direct-to-consumer into global B2B distribution.
Seolarae is created by a clinical Korean herbal pharmacist (Hanyak-sa) trained at Kyung Hee University, and produced by Seorae Bio Co., Ltd. in Hwaseong, Gyeonggi-do. A pharmacist personally oversees every step — from selecting the herbs to the final recipe — so every product is one you can trust.
From raw-material planning and formulation to HACCP production, design and distribution, the full journey is managed in-house — a rare total-solution maker for premium health foods.
"I wanted to make Korea's traditional herbal roots something anyone in the world could enjoy — with a pharmacist's standards behind every piece."
Ji Jong-hwan · Founder & Licensed Korean Herbal Pharmacist (Kyung Hee University)
Full control from raw-material intake to shipment, in a HACCP-certified plant.
A facility registered for U.S. import, with English labeling and FSVP in place.
Planning, manufacturing, design, and distribution connected under one team.
Tell us about your business and the markets you serve. Our export team will reply with a catalog, pricing, and samples.